Cases & Studies :: Inspiring the World about the London Olympics
The London Olympic brand has not been without controversy. This makes it all the more important that brand is effectively communicated to the hundreds of thousands of stakeholders that will work with the brand up to the Games.
Working with Wolff Olins (with whom we have delivered similar projects for Unilever, McDonald’s, Macmillan, Abbey and the National Trust), we developed a site which communicates what the London 2012 brand stands for and importantly how it should and can be used.
The site houses tens of thousands of brand assets and a really simple question and answer tool guides the user to the right asset without requiring any specialist brand or production knowledge.
London 2012 and our other brand management clients have invested heavily in creating an image and a meaning for their brand. It is our job to bring this meaning to life for their community: to explain how to use the brand well and to provide simple tools to allow them to do this.
Keys
- Enhances and protects brand
- Builds understand and community around brand
Feature
- Digital asset management
- Artwork finder
- Web hosting