Cases & Studies :: No.1 in market share after huge cost savings

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vauxhalladzu.flv

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No.1 in market share after huge cost savings

Code has increased Vauxhall’s local advertising volume from 14,000 to more than 25,000 per year; has improved legal and brand compliance from 18% to 100%; and has reduced Vauxhall’s cost per ad by more than 90%.

It’s no coincidence that in that time, Vauxhall has gone from number 3 to number 1 in market share.

What did we do?:

Automated the creation of print ads so that brand and legally compliant ads could be built, customised and re-sized by retailers in seconds

Provided automated DM, e-mail, radio and outdoor

Enabled on-line media buying to eliminate administration and maximise buying power

Automated approval and distribution workflows

Integrated with GM financial systems to automate billing

Provide real-time management reporting to maximise effectiveness

Keys

Enhances and protects brand
Drives sales
Manages legal compliance
Builds trade relations
Empowers customers
Saves studio and print costs

Feature

Digital asset management
Web hosting
Print automation
Approval workflow