Cases & Studies :: Data + Personalised Creative = More Profit for Acura and its retailers
The car market is a tough place: volumes are low, margins are non-existent. For many dealers, their Servicing departments are all that is keeping them going.
Our work for Acura, in partnership with their phenomenal agency Targetbase, creates more profit for Acura and its dealers.
First, we give the dealers easy access to highly targeted data on Prospects and Customers. Dealers can self-serve and choose exactly which prospects to target through a really simple drag & drop interface.
Second, dealers can customise every message to every customer. Prospects get direct mail or e-mail (based on their preference) featuring their vehicle and an offer that is directly relevant to them.
Last, dealers have effectiveness reports on how their servicing division is performing versus regional and national benchmarks.
The effect is better communications to more interested customers, resulting in more profits – and the costs of print and e-mail blasts are minimised through bulk buying.
Keys
- Reduces cost
- Boosts profitable sales
- Improves relationship with retailers
- Drives management insights
Feature
- Digital asset management
- Print automation
- Approval workflow
- Business Intelligence and data visualisation