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Do you know which half of your marketing is working? Through working with Code, Peugeot and Acura now have much better insights into how maximise their marketing investment.

For Peugeot, we help their dealers to plan their marketing spend by product, by channel and by campaign. Peugeot retail marketers have full visibility of proposed investment and can intervene to recommend more effective use of budget. Sales effect can now be measured against investment to create virtuous learning circle, where dealers are able to do of what works.

For Acura, the dealers are presented with weekly reports of marketing effectiveness, giving them benchmarks of their business in comparison with the rest of the network and their potential market.