Cases & Studies :: Brand control with local empowerment – now in Subway
When we first started working with Coke and their agency, BD Network, the challenge they had was to create effective and cost-effective promotional point-of-sale material in restaurants.
The issue was that each restaurant wanted POS communicating an offer relevant to their customers – some restaurants would offer a combo deal on a hotdog and Diet Coke, for others it would be a free 7 Up with the vegetarian special – but the cost for tailoring POS to each outlet was prohibitive.
Coca-Cola wanted to support their trade customers, drive volume and protect their brand. Our solution allows Coca-Cola sales reps to work with the customer to create POS material featuring an effective offer, an appealing food image (from a library of thousands) and the right Coca-Cola branding. The system generates a PDF in seconds which can be downloaded or sent for professional printing. It also works whether or not the sales rep is on-line.
The solution started off small – in workplace restaurants – but it saved money for the retailer, drove incremental sales for both Coke and its customers and improved the presentation of all Coca-Cola brands in retails. Its success with Coca-Cola and its customers has seen it rolled-out to the on-trade and now to Subway.
Keys
- Enhances and protects brand
- Drives sales
- Manages legal compliance
- Builds trade relations
- Empowers customers
- Saves studio and print costs
Feature
- Digital asset management
- Web hosting
- Print automation
- Approval workflow