Gael AngoulaMarketing Manager
2. adZU allows Client B to switch marketing investment from print to digital. Previously, they would invest around £1000 in media costs for full-page press ad, generating 1 or 2 responses (around £500 per response). Now £1000 invested in geo-targeted display generates around 70 enquiries (£14 per enquiry = 97% improvement in efficiency)
3. Client C uses adZU to automate its media buying and invoicing. This is how he could
4. Client D uses adZU’s print buying functionality to run orders for print, creating an average 22% reduction in cost.
5. Client E uses adZU to move from a local marketing process when an agency would create bespoke press campaigns for each office, to a self- service model which allow offices to build their own digital campaigns. Agency fees have been reduced by more than 40 % in return on marketing investment!
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