Code Worldwide

Code releases Facebook integration to adZU

14.02.2013
Matt McNeany

Matt McNeany

Founder and Chief Executive Officer

The latest version of adZU is up in production and features integration with Facebook to enable bulk management of local Facebook campaigns.  Mercedes-Benz is one of the first clients to adopt and the results are really great. We will do a full post on the strategic approach we are taking, but here are the headlines:

  • Local advertisers can build targeted Facebook ad campaigns.  The targeting is both by brand and by location.  We are using brand data to identify likely prospects (eg for an A-Class) and then we combine dealer sales territory with Facebook's geo-targeting to only reach relevant prospects in the dealer's local area.
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  • End users can build multiple Facebook ads, using central brand assets within a couple of clicks.  This allows us to test which creative treatments work best
  • We are continuously optimising performance, both for impressions, clicks and cost per click - refining the learnings across the hundreds of campaigns we are running so all dealers benefit.
  • We can scale from one campaign to thousands in minutes - and it takes a few seconds to manage the campaign.
So far, the results are off the scale.  We knew it would work and be a big step forward for our clients - but had not anticipated this level of effectiveness.
More up-dates to follow as we deliver more...