Matt McNeanyFounder and Chief Executive Officer
Code Worldwide has once more been recognized as a “Visionary” partner within the latest Gartner Magic Quadrant for Marketing Resource Management (MRM) issued in February 2013 by Kimberly Collins.
Gartner’s review of Code’s work concluded, “Code Worldwide is a visionary for its focus on the end-to-end process for planning, managing, executing and measuring creative advertising campaigns and promotions. Consider Code if you are focused on automating the creative advertising and branding process.”
Code Worldwide CEO, Matt McNeany, commented, “We are delighted to be recognized again by Gartner as a leader in this emerging space. We are pretty proud of the ‘Visionary’ tag. We started the business 10 years ago to lead the way in how technology would change marketing – and it’s great to still be seen in that role.”
McNeany went on, “Marketing is getting harder for our clients – there is a lot more to do, more competition and there is generally no more budget. Clients are under pressure and that’s where technology can help – and in particular Code’s technology which is more integrated, covers more of the marketing mix and gets closer to the client’s business than anyone else’s.”
Gartner’s review of Code highlighted both the extensiveness of their core product adZU with their commitment to professional services. The report states, “The adZU solution from Code places emphasis on the end-to-end process for creative advertising campaigns,” whilst it notes that customers “selected the solution because of Code's understanding of marketing business requirements and because the vendor was viewed as a strategic partner.”