Code Worldwide

CODE WORLDWIDE POSITIONED AS A VISIONARY IN GARTNER 2016 MAGIC QUADRANT FOR MARKETING RESOURCE MANAGEMENT

09.02.2016
Gael Angoula

Gael Angoula

Marketing Manager

VISIONARY IN GARTNER 2016 MAGIC QUADRANT FOR MARKETING RESOURCE MANAGEMENT

We are delighted to announce that we’ve been named as a Visionary for the fifth successive year in Gartner’s 2016 Magic Quadrant for Marketing Resource Management.

Gartner is a global information technology research and advisory company. Gartner’s annual market research reports provide qualitative analysis into a market and its direction, maturity and participants. Gartner’s annual Magic Quadrant report for MRM is considered one of the most important sources of information for leading marketing technology vendors.

Gartner identified us as a Visionary after evaluating our innovative solution adZU saying, “Code Worldwide is a Visionary on the basis of its broad solution and innovative focus on the end-to-end process for planning, managing, executing, and measuring creative advertising campaigns and promotions.”

The leading analyst firm underlines Code’s position in the marketplace and rank us in a significantly better position in the Magic Quadrant 2016 report compared to the previous years.

CODE WORLDWIDE POSITIONED AS A VISIONARY IN GARTNER 2016 MAGIC QUADRANT FOR MARKETING RESOURCE MANAGEMENT

Source: Gartner 2016

Gartner acknowledged the positive impact of Code’s growth and pricing strategy. The analysis also highlighted Code improved capability in planning and financial management, creative production management, DAM (Digital Asset Management), marketing fulfillment, and reporting.

Matt McNeany commented, “We are delighted to be recognized for the fifth successive year as a Visionary by Gartner and by their overall evaluation of our solutions. Our clients work with us because they are looking for transformation through technology, and this report recognizes the investments we have made to deliver more digital integration, better planning and a more agile approach to implementation.”

McNeany continued, “Our Marketing Automation Platform adZU has evolved significantly this year.  More than ever, technology is changing the world of marketing, and we are committed to leading that change and helping our clients transform their businesses with technology. adZU is designed to meet the needs of a demanding generation of clients who have grown up with digital and data disruption. The vision for adZU, is to open new opportunities for these clients to build more profitable relationships with their customers.”

2016 is set to be a big year for Code following our alignment with RAPP. This partnership combined the market leading strengths of each company and has already helped adZU to grow significantly through an increasing geographical presence in the United States and mainland Europe.

RAPP Global CEO Alexei Orlov commented, “Through adZU, Code enables its clients to personalize brand communications precisely and at scale in the moments that matter, making communications more personal, more relevant and more valuable.”

For more information on adZU, Code’s marketing automation platform, visit: http://adzu.codeworldwide.com/.