Gael AngoulaMarketing Manager
Our case study “Castrol and the connected car” won the gold award in the mobile category.
Using Internet of Things technology to create new services and new relevancy for Castrol impressed the jury of the world’s leading Data & Measurement Strategy event.
“We created wearable technology for cars, creating more relevant and personalised relationship between car drivers and workshop owners. We took advantage of the data to create an innovative and meaningful service, driving sales for Castrol. This platform allows Castrol to redefine its leadership position offering a new business model in the automotive industry” commented Matt McNeany, CEO of Code Worldwide.
Other Data Creativity Awards winners included Vivaki, Starcom USA, Kantar Media, SKO, Barclays and MRM Meteorite.
The I-COM awards are becoming extremely popular and the 19 finalists this year were chosen by a panel of judges from hundreds of entries. We were competing against companies from 10 different countries, including global brands and worldwide media agencies (Havas, Wunderman and PHD).
Ultimately, the judges recognized the digital transformation Code achieved for Castrol, impacting through a creative use of data, car drivers, workshop owners and the Castrol brand, giving them an outstanding return from their data.
More about the awards
The I-COM Global Summit is the world’s leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. The conference is in its seventh year, with the Data Creativity and Venture Challenge awards having run for the last four years. Finalists presented their entries in six minute speaking slots to a board and jury made up of around fifty industry leaders, data champions and researchers from around the world. The presentations were considered along with a detailed written submission to select the winners.
The Data Creativity Challenge acknowledges the most creative people & companies achieving business value and, ideally, competitive advantage for their clients through data.
Click here to read the case study: "Castrol and the connected cars"