Code Worldwide

Increased marketing volume by 30% – at no extra cost

19.09.2012
Matt McNeany

Matt McNeany

Founder and Chief Executive Officer

Nissan’s dealer network maintained predominance for local press advertising – despite the fact that people no longer use newspapers to research cars. How could Nissan change long established dealer habits, make deployment into new marketing channels simple and address significant brand compliance issues?

Solution

Code implemented its leading MRM automation platform – adZU. This simple web application allows Nissan’s dealers to build targeted, brand and legal compliant banners, press ads, e-mails and CRM campaigns in minutes – trafficking them to the relevant media end-points (local press, DoubleClick, printer, etc.), all at the click of a mouse. Despite not being trained marketers, adZU enables dealers to take a more sophisticated approach to local marketing, reaching potential customers in a much more personalized and targeted way.

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 Result

Using Code’s adZU platform has increased Nissan’s marketing communications volume by 30%, shifting the marketing mix from 90% press to 50/50 press and digital, all without increasing the company’s marketing budgets. Nissan now have a single system with which to monitor and track local marketing activity. Dealers have the flexibility to create tailored local messaging – without the risk of materials being non-compliant from a brand or legal point of view.