Code Worldwide

Code's Head of Mobile, Sean Rosenberg's interview for Mobile Marketer

12.11.2013
Matt McNeany

Matt McNeany

Founder and Chief Executive Officer

Code's Global Head of Mobile, Sean Rosenberg's was recently quizzed by Mobile Marketer's Assistant Editor Chantal Tode, on how record labels are ceding control of mobile music experience.

As digital music downloads decline and the influence of streaming services such as Pandora and Spotify grow rapidly, Tode's article investigates the increasing evidence that record labels are missing massive opportunities to play a bigger role in how music is experienced, by not investing more in creating first-rate mobile strategies.

“It is surprising to see that there are a few major untapped opportunities within mobile for the music industry,” Sean stated. “If somebody comes to your Web experience for an artist or label and it is sub-par, you are not going to go back there,” he said. “You are going to find other places that are optimized for this experience and are going to help you along your path toward experiencing new music.

“So if you go to places like iTunes, Spotify or somewhere else, they are highly optimized for the mobile platform, and if you are going to get the actual music, that is where you go.” “When you go to Spotify to find a song, you may find ten different versions and not know which the definitive version is,” Mr. Rosenberg said.

“This becomes confusing for streaming users because how do they know which is the version they should be listening to''. 

Read the full article here: http://www.mobilemarketer.com/cms/news/music/16512.html