Code Worldwide

Code's mobile strategy framework

Matt McNeany

Matt McNeany

Founder and Chief Executive Officer

I'm sharing a presentation we are using with clients now on how to develop an effective enterprise level mobile strategy. Too often, brands' mobile presences fall below the standards set in other touchpoints.  This presentation sets out a checklist of what is a "minimum pride" level position for mobile - and delivers a (hopefully simple and practical) framework to use to establish a mobile strategy.