Code Worldwide

Mobile First – In the first few months of life

03.08.2015
Gael Angoula

Gael Angoula

Marketing Manager

Rapp approached Code Worldwide to partner in the creation of a native mobile app experience to enhance the My Gerber portal for new and expectant mothers.

By leveraging a native application, moms would be able to chart the progress of their child with the device they likely have with them all the time.

Working with Nestle’s baby milk brand, Gerber and RAPP, Code developed the MyGerber app. Parents can track their child’s progress from the first joyful sonogram along the path to an active and happy toddler.

Parents can create profiles for each of their children to track their progress from the first joyful sonogram along the path to an active and happy toddler.

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The MyGerber mobile apps not only provide the in-the-moment functionality like charting height, weight, meals and milestones, it also provides content and advice in an accessible and relevance-based mobile experience. From reminders and notifications to access to content and expertise, the mobile app is the on the go tool for tracking a child’s progress and providing a parent tools and insights to better enjoy all of the wonderful moments of early childhood.