Matt McNeanyFounder and Chief Executive Officer
Web-to-Print is done
My main observation of MediaPro Expo 2011 is that the web-to-print space is established and it is becoming commoditised. I also learnt that you shouldn’t fill your seminar panel with middle-class men in their fifties to talk about technology.
More on that later. When Code started dynamically generating print ads from data (over 10 years ago… ouch!), we spent much of that time educating clients and agencies on why this is a good idea (faster, cheaper, more targeted etc). At this show, it’s now clear that
Where’s the excitement?
Back to the panel of fifty something middle-class white males talking about technology. Adgistics’ seminar on Brands and Technology promised a lot. This is prime debating territory about the massive challenges facing brand owners and their creative partners in a world where the ‘professionals’ have lost control of the means of communication.
No more DAMs, please
A good event… but could do better
A big positive for me is that this is the right idea for a show. The increasing overlap and interplay between data, production, print and digital needs a forum – and it’s good to have MediaPro filling that space. That said, there are two key things missing for me – the Media (ironically) and also the visionaries; people who can set the agenda for the industry and then relate that to the practical steps that brand owners and their agencies need to take.