Code Worldwide

Code Worldwide @ Web Summit 2015 in Dublin

06.11.2015
Gael Angoula

Gael Angoula

Marketing Manager

From November 3rd to 5th 2015, 40,000+ people interested in new ideas that are changing our daily lives met and learnt from the people shaping the future of the world, faster and further than any generation in history.

The Web Summit 2015 was chock full of marketers, business leaders, and entrepreneurs, all with great insights to define the future of marketing.

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Code Worldwide was in Dublin to take the pulse of the marketing industry and figure out what’s hot and new in the tech world.

After three days filled with techs, talks and lots of cool invention, I’d like to share with you my notes.

I’ve summarised the top three Web Summit 2015 takeaways, for you to forecast the future of marketing technology.

 

1 - THE FUTURE OF WEARABLE TECHNOLOGY

There is an explosion of innovation taking place in this space.  We still don’t know where it’s heading? These new waves of digital marketing are still extremely early but promising.

Marketers need to define which form functions they think will be most appealing to consumers, they also need to build scenarios where these new technologies will be adopted by consumers in their everyday lives.

The future of these new techs is hard to predict, but there is no better gauge than market demand. The challenges to reach the success are probably to overcome the issues related to the battery life, the relevance of the data collection and to be fashionably acceptable by the mass market.

 

2 - DATA IS ALL OVER THE PLACE

Brands need consumers more than consumers need brands

Brands need to respect and earn consumer engagement to earn their data.  Data is the heartbeat of marketing organisations, telling marketers how they performing and where to look next.

While data plays a fundamental role in giving brands greater insights into what their audience wants, it’s not without its limits.

Unfortunately, data is today much more a buzzword than a reality.

Brands and agencies still need to develop best practices of their usage of data. Otherwise, consumers which might raise concerns as to the misuse of such data.

 

3 - CONNECTED CAR IS THE NEXT DIGITAL MARKETING PLATFORM

People spend an average of 6.5 hours per week in their cars, and as dashboards become digital platforms, it's creating a massive new market for automotive brands, digital-media companies, and even marketers. Revenue from connected services are expected to top $152 billion by 2020.

Automotive brands tend to develop services to allow their cars to be part of their consumer’s lifestyle.

This wave of digital marketing is full of promises, the future is in progress. Automotive brands such as Audi or Ford Motor Company, shared their thoughts and expectations on this new wave of digital marketing.

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