Gael AngoulaMarketing Manager
Code Worldwide has won the Media Planning Invention award for their “Game Changing Planning” in this year’s ‘Adweek Project Isaac’ awards, on behalf of their client
The annual Adweek Project Isaac Awards celebrate invention in media, advertising & marketing and technology. This particular award honours media planning invention, with judges seeking entries that highlighted technology’s transformational influence on the media business.
Code Worldwide invented the innovative media planning and operations system, Source, which fuses data with game-theory and social software to create a collective global operating system, ‘gamifying’
The platform allows employees from around the word to submit campaign ideas for clients and witness their performance and reception on a live
The collaborative invention was built on the vision created by Mark Holden,
Matt McNeany, Code CEO comments: ‘Source shows us the future of how marketing and advertising will be managed. Big data, algorithmic optimization, a rich, emotive, playful user experience, all managed by a game that builds and celebrates a global culture of innovation and collaboration. We are really lucky to have a client like
Ed Freed, Code COO comments: ‘When we designed Source with Mark and the Team at