Code Worldwide

Take the IPA's Creative Pioneers Challenge

20.03.2012
Matt McNeany

Matt McNeany

Founder and Chief Executive Officer

Code is gigantically delighted and not a little privileged to be one of 100 creative businesses joining forces with the IPA, the UK Government and entrepreneurial luminaries such as Brent Hoberman to offer job opportunities to 300 school leavers.

The likes of ITV, Twitter, Facebook, Aardman Animation, Spotify and Zynga, as well as leading Agencies including Saatchi & Saatchi, Omnicom Media Group, SapientNitro, Crayon, VCCP, PHD, WCRS, Kitcatt Nohr Digitas, Lida and OMD, are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.

Spearheaded by advertising trade body the IPA (Institute of Practitioners in Advertising), this unique initiative has the backing of Government with Ed Vaizey, Minister for Culture, Communications and Creative Industries championing it.

Take part in the ‘Creative Pioneers Challenge’

Applications open today (Tuesday 20th March 2012) and anyone aged 16+ can enter at www.creativepioneers.co.uk. Deadline for entry is noon on Friday 27th April. Successful applicants will begin work in September in a rich variety of roles as apprentices or paid interns in television and film production, gaming, digital technology, web design and analytics, social media, media planning and buying, creative services, marketing communications and advertising.

Furthermore budding entrepreneurs with a strong creative business idea can also apply, and if selected will get access to the best in the business, and support to get their idea off the ground via office space, mentoring or investment. The Creative Pioneers Challenge marks the latest phase of Nicola Mendelsohn’s IPA Presidential agenda. It is being supported by sector skills council Skillset, and in partnership with UK’s leading urban media brand Metro who will be running a four month editorial and promotional campaign in 50 cities around the UK.

Culture Minister Ed Vaizey said:

This brilliant scheme will create hundreds of exciting and rewarding new jobs for young school leavers in the creative sector. The creative industries represent a massive opportunity for growth and the IPA and the companies involved in this challenge are to be commended for nurturing and developing the next generation of film directors, web and video game designers, advertising chiefs and marketing experts.

Nicola Mendelsohn, IPA President and Executive Chairman and Partner, Karmarama added:

When almost a million 16-24 year olds are out of work the need for this sort of initiative couldn’t be more apparent. One hundred companies across the creative and digital media sector, and across the country, have pulled together to give 300 school leavers the opportunity to get fast tracked into their first real job, or to realise their dream of turning a business idea into a company start up. It’s a real first - an employer-led collective committed to finding a solution to the national need. And the creative and digital media sector is well placed to do so, because there is high growth and big ambition for the UK's potential.
The government thoroughly supports us in this, as we play our part in helping the economy to recover. Furthermore, we hope this nationwide hunt for digital and creative talent will help push apprenticeships into the mainstream and make our industry more accessible. We want young people from any background to enter; it’s not just about qualifications, it’s about having the right mindset and attitude; it’s about seeing yourself as part of the next generation of creative pioneers. This country’s position in the world market relies on us being ready for our digital future as well as our ability to innovate.

So please get entering... we look forward to working together soon!