Gael AngoulaMarketing Manager
by Sarah Shearman
Adam Morgan and Mark Barden's new book, "A Beautiful Constraint," discusses how to find solutions to constraint-driven problems. This excerpt details how
Their solution was to offer a
They did this through the development of a proprietary technology platform called Source, which allows clients to share a brief with everyone within
Read now: Campaign's Sarah Shearman talks to Adam Morgan about the beauty of constraint
The innovation offered the additional benefit of developing locally relevant solutions to global briefs, thereby circumventing regional "it won’t work here" pushback from the local markets. Unilever, GSK and VW Group are just three of the clients that have given PHD large global contracts in competitive pitches since the introduction of Source.
Read more at http://www.campaignlive.com/article/phd-profited-constraint/1332936#ipKiMZUft9GgVt1W.99