Matt McNeanyFounder and Chief Executive Officer
Turn your Strategy into a Product
You deliver great strategic leadership to your clients, right? But once you have finished presenting the PowerPoint, is your strategy visible and tangible to your clients? Do they see your strategic product in action every day and recognise its value? We developed an operating system for one of our media agency partners.
It made their strategic offering part of every client's experience of working with that agency every day. It made the
Use technology (like Code's adZU) and you can show the client how you can deliver at half the cost of the competition. That's objective, hard fact (and you'll still make more profit). Make Data Actionable Big data can give us a lot of
But it can be overwhelming and intimidating - and how do you use it when there are 50 other things to do each day? Link data to touchpoint management. Make your ads dynamic and able to respond in real time to user action.
Push this into your
We automate the production of communications which are hyper-local, relevant to the people in their street. And we do it in seconds. Can you say this to your prospective clients?
Take the pain away from your client We want our clients to focus on customers, creative and strategy - they want to focus on it too. But the day job too often means managing the process: working with the networks (agencies, retailers, local offices etc), managing the budget, preparing the report, getting the sign-off.
Give them tech to streamline this and take the grind out of their jobs - they'll like you for it and be more likely to buy your great new idea. Be Indispensable The dreaded re-pitch. Always tough to retain a client when the opposition
It's a real pain for the client to move away from that. It might even prevent them pitching in the first place.