Code’s Marketing Operating System, adZU, has been ranked a fully comprehensive provider in Forrester’s Vendor Landscape Report on the Marketing Resource Management (MRM) sector.
In a survey reviewing over 60 providers, adZU was one of only four systems identified by Forrester as having ‘Strong Capability’ across eight categories of the survey. adZU was ranked alongside solutions from Aprimo and SAS and ahead of platforms from IBM, SAP and WPP.
LessRead report
The data apocalypse is looming: a data sharing recession is approaching. How can brands survive?
It can be done, but it’s not just a matter of changing a few words in your privacy policy, offering to delete customers’ data and asking for consent more explicitly. These measures are the barest minimum required by the new legislation (which, regardless of Brexit, is coming our way). Survival brands must do more than meet their customers’ expectations. They must inspire loyalty.
*Code’s sister agency RAPP published a three step customer-centric approach to the data value exchange that will genuinely help brands understand, adapt and thrive in 2017 and beyond.
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