Burberry wanted a radical new way of working, using technology to deliver smarter, more efficient marketing.
Based on our adZU platform, Code worked with Burberry to develop a service which means the brand and its agencies can deliver a more streamlined customer experience, including relevant and personalised messaging in all channels – at scale.
With 70% of Burberry’s marketing now produced automatically, this new way of working frees up key staff to focus on marketing strategy, innovation and creativity.
name, position, Burberry
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