Make the Castrol brand relevant to vehicle owners by creating a service design solution that uses real-time telemetry data to predict the appropriate timing for regular service appointments as well as identifying adhoc maintenance issues.
Combining adZU, Code’s marketing automation platform, with Internet of Things technologies we developed a connected car solution positioning Castrol as a partner at the heart of all aspects of the driving experience.
Streaming real-time driving data to the cloud and accessed via a mobile app, the service tracks a customer’s driving, recommends cost saving tips, provides locally relevant offers – and when the engine light comes on or it’s time for regular maintenance, it helps drivers to find and book a service.
Dave Berlin, Director, Digital Business Development, Castrol
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