Two of Britain’s most famous automotive brands, Jaguar and Land Rover, needed a way to manage, simply and effectively, their global marketing efforts. The solution had to be able to deliver consistent strategy while empowering 4,000 local dealerships – and provide effective compliance to brand standards.
Built using Code’s adZU, Jaguar Land Rover now has a system that delivers marketing communications across multiple channels and languages in 113 markets around the world.
Jaguar Land Rover’s automated platform delivers local communications on a truly global scale, with programatic management of over 50,000 marketing campaigns per year. It also means that the true effectiveness of Jaguar Land Rover’s marketing investment is more easily discovered.