Helping Telstra to be ‘Truly Local’ by building business street-by-street

The ask

Telstra asked Code to help them use technology to build connections at a hyper-local level, meeting the needs of local customers with the right products, the right messages delivered in the right media channels.

The solution

We deployed adZU to help Telstra – and their licensee store network – to deliver personal, local, effective marketing at huge scale.

adZU allows the Telstra licensee stores to drive transformation within their business through improved marketing planning, audience targeting, strategic development, marketing content management, customization and real time delivery.

The results

Telstra licencees can now create truly local marketing plans. adZU allows customisation of all elements of marketing communications and at the same time helps build local business, delivering massive cost savings for Telstra and its local users.